From stick to carrot: How rewarding good licensing behavior drives higher profits
- pwijkstrom
- Apr 24, 2017
- 1 min read
A royalty audit is a big stick. It’s an effective tool to find unpaid royalties, but it does little to provide a carrot to incentivize future good behavior. Our latest LinkedIn article discusses ideas for how to structure licensing contracts to incentivize behavior for both licensor and licensee to improve ongoing profits.
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